Rule of thumb number one: as a founder, your time is your most valuable asset. And yet, for some reason, we treat it like it’s in endless supply.

We all *know* we’re supposed to “work on the business, not in it,” and yet, somehow, we end up balls-deep in admin, replying to emails at 10pm (and later!) and triple-checking things – did we send that invoice or no?!

Sound familiar?

Here’s the thing; just because you can do everything doesn’t mean you should. In fact, a large portion of the tasks which are clogging up your day could be handed off tomorrow to an assistant. Let me repeat: NO ONE WILL DIE IF YOU DON’T RESPOND TO AN EMAIL.

So, in the spirit of freeing you up to actually build your business (instead of babysitting it), here are ten tasks your Fractional Executive Assistant (FEA) could be doing right now.

We’ve all been there. One quick scroll through your inbox turns into an hour-long rabbit hole of spammy newsletters that you haven’t unsubscribed to, “quick” replies, and the endless hunt of trying to locate attachments. An FEA will filter, flag, and even respond to 80% of your emails, so you only see what really needs your attention.

💡 Real-life impact: You go from 147 unread messages to 5 curated ones, and you didn’t have to touch a thing.

Ever had three meetings accidentally scheduled at the same time? Or blocked out your entire day with calls, only to realise you haven’t eaten or had a comfort break since breakfast? Yeah, same. An FEA can manage your schedule with ruthless efficiency. They’ll protect your deep work time, set boundaries, and make sure your days actually feel human and crafted with compassion in mind. 💡 Real-life impact: Your day runs seamlessly, and you have time to think, do the ‘do’ AND have a lunch break.

You love (mostly all!) your clients and employees, but that doesn’t mean you need to answer every “just checking in” or “how do I reset my password?” email yourself. A trusted FEA can handle FAQs, diary schedules and client enquires, all with your tone, your standards, and zero drama. 💡 Real-life impact: You only focus on the high level, high impact queries that require your direct involvement. Everything else, handled.

If your sales pipeline lives in your head/sticky notes/(god forbid) a spreadsheet from 2021… it’s time.

An FEA can manage your CRM: logging calls, updating leads, setting follow-ups, and keeping it all tidy so you don’t drop the ball on your next big deal.

💡 Real-life impact: Every lead generated is captured and their journey through your sales pipeline is accurately documented meaning you can track your sales and revenue with no fuss, doubling up work or error = No missed opportunities!

Flight comparisons. Airbnb scrolling. Trying to find a decent hotel that isn’t next to a motorway or a nightclub.

Let your FEA book the flights, coordinate the transfers, and make sure your itinerary isn’t giving “nightmare stopover in Frankfurt” energy.

💡 Real-life impact: You travel in style, seamlessly from A to B, allowing you to focus on the content of any meetings/off sites rather than the logistics of getting there.

Reports. Spreadsheets. Tracking client deliverables. Filling out forms. None of it is rocket science (or as exciting as rocket science…) but it’s all time you could be spending on actual revenue generating work.

Hand it off. Move on.

💡 Real-life impact: No more getting bogged down in data – know that it’s being accurately input by someone else.

If you’re still manually posting to Instagram at random times with your thumbs, I love you—but please stop.

You can write (or voice note!) a batch of content, and your VA can schedule it, format it, and even respond to comments and DMs depending on your comfort level.

💡 Real-life impact: You stay present. They keep you visible.

Need to scope out competitor pricing, track down podcast guests, or find a CRM that won’t make you want to cry?

That’s a FEA task. Give them a clear outcome and a deadline and let them save you hours of digital wandering.

💡 Real-life impact: Focus time is now for the strategy, not the research.

Gathering invoices. Uploading receipts. Reconciling transactions. All necessary. Not one bit exciting.

Let your FEA wrangle your financial chaos into something your accountant won’t weep over.

💡 Real-life impact: Bookkeeping is covered, so you can focus on forecasting and P&L.

You don’t need to be a tech wizard to start automating repetitive tasks. You just need someone who can plug tools like Zapier, Notion, or ClickUp together and build you a flow that actually flows.

A good FEA can streamline onboarding, reminders, even client check-ins with just a few well-placed zaps and clicks.

💡 Real-life impact: Bookkeeping is covered, so you can focus on forecasting and P&L.

These tasks aren’t just “nice to have off your plate.” They’re actively draining your brainpower, your energy, and your capacity to do the things that actually grow your business.

I’m not saying hand off everything all at once. I’m saying: pick two.

Try it. Feel the difference.

You’ll stop ending the week wondering where your time went. You’ll get out of reaction mode. You’ll remember why you started this whole thing in the first place.

And the best part? You’ll have breathing room again.

Let’s Chat. I’ll help you map it out so you can finally start working like a founder, not a full-time admin assistant in disguise.